We’ve refreshed our look and upgraded our formulas with an enhanced commitment to fueling your performance. We’ve always pushed beyond the ordinary to create products that defy industry norms, and we’re doubling down on that promise. We’re not only fueling your body with enhanced nutrition but empowering your grit to work harder. Because together, we can unlock your ultimate greatness.
The future of Vega is creating the best plant-based nutrition to help you push your limits, break new ground, and reach your goals. As we prepare to unveil the new Vega, here’s a sneak peek at what you can look forward to.
Perform Better
isn't just a Tagline
It's a promise that we live by.
Formulas with purpose, from start to finish
Clean, simple ingredients
Proven, certified for performance
The Lineup
We've levelled up our look to match our great performance benefits and added some new star players to the line up.
Ready-to-drink Protein Shake (4 pack)
New to our essential line, a delicious, ready to drink protein shake! Enjoy 21g of muscle building protein on the go. Grab from the fridge, throw into your gym bag and support your workout goals no matter where you are.
Protein + Creatine
New to the Performance Protein line, Protein + Creatine contains 30g plant-based protein blend to support muscle growth, with 3g Creatine Monohydrate to support lean body mass. Protein + Creatine adds 5g BCAAs to help repair muscle, and is lactose-free to ease digestion.
Protein + Recovery
Our Sport Protein is now Protein + Recovery. A powerful muscle building and recovery combo. Fuel your muscle recovery with 1 billion probiotics to aid digestion, and 12g EAAs, 5g BCAAs and tart cherry for recovery.
$64.99
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Tested and trusted by top athletes, nutritionists, and certified by Informed Choice, our products in our Performance line have the performance stamp of approval you can count on. Our rigorous testing ensures that every scoop is packed with the quality and effectiveness you need to meet your performance goals.
Our performance line is designed to help you reach your athletic goals better with additions like creatine, probiotics and BCAA’s.
Our premium line is designed to help you reach your nutritional building block goals better with added supergreens and no sugar.
Frequently Asked Questions
Why is Vega changing in 2025?
In 2025, Vega is rebranding to bring a fresh look and upgraded product line that better aligns with our commitment to fueling performance and enhancing athletic potential. We want our products, packaging, and brand to reflect our dedication to supporting customers at every stage of their fitness journey, with a new aesthetic and innovative formulas.
Will the new Vega still be plant-based?
Yes, all Vega products will continue to be 100% plant-based, staying true to our commitment to clean, sustainable nutrition. Our formulas remain dairy- and lactose-free, crafted for gentle digestion, and contain no artificial colors, flavors or preservatives.
What are the benefits that we can expect from Vega's new Performance formulations?
Our enhanced formulas provide targeted support for every phase of your workout — from pre-workout energy to post-workout recovery. Each product in the line has been fine-tuned with high-performance ingredients that deliver lasting energy, endurance, and efficient recovery, so you can achieve and maintain peak performance.
What does Vega's new "Perform Better" actually mean?
The tagline “Vega – Perform Better” captures our promise to empower you to reach your full athletic potential. It reflects our belief that, with the right nutrition, you can elevate your performance and pursue your goals with greater determination and strength.
What are the new "Aurora" colors and what do they symbolize?
Our new packaging features vibrant “Aurora” colors — performance blue, premium green, and essential purple. These colors represent the elements of power, balance, and wellness that Vega champions in every product, reminding you that your journey to better performance is supported every step of the way.
Will Vega's new products be NSF certified?
Vega’s Performance line will continue to meet the rigorous standards of Informed Choice certification. Each formula is third-party tested, and trusted by elite athletes and professionals, so you can feel confident knowing you’re fueling your body with safe, effective ingredients.
What kind of ingredients are in Vega's new products?
We use clean, recognizable ingredients that support whole-body wellness. All formulas are free of dairy, lactose, sugar alcohols, and artificial fillers, keeping them simple, pure, and effective for those pursuing high performance.
How will the new Vega packaging differ from the old packaging?
The new packaging design reflects Vega’s guiding principles with the Vega star logo, representing your “North Star” for performance. It’s bold, with a sleek look and inspirational colors that reinforce our goal to be a positive force on your fitness journey.
Who should use the New Vega products?
Our reimagined product line is designed for anyone who wants to perform better, from seasoned athletes and active lifestyle enthusiasts to anyone with fitness goals. Whether you’re training for a marathon or focusing on everyday wellness, Vega products are here to support your performance.
When will the new products be available for purchase?
Stay tuned in early 2025! We’re excited to launch our rebranded product line and introduce you to the new Vega experience. You can follow our updates on social media or sign up for our newsletter to be the first to know about the launch date.
Questions? Contact Us
