VEGA Named the Most Trusted Protein Powder in Canada

Trust matters—especially when it comes to the nutrition you rely on every day. That’s why we’re proud to share that VEGA has been named the most trusted protein powder in Canada, as voted by Canadian shoppers in the 2026 BrandSpark® Most Trusted Awards.

This recognition reflects the confidence Canadians place in VEGA for quality, taste, and performance—whether they’re fueling workouts, supporting recovery, or building everyday wellness routines.

What Are the BrandSpark Most Trusted Awards?

The BrandSpark Most Trusted Awards are based on one of Canada’s largest independent consumer trust studies, capturing insights from over 45,000 Canadian shoppers. Each year, the study identifies the brands Canadians rely on most across food, beverage, grocery, and consumer product categories.

Being named Canada’s most trusted protein powder means VEGA earned the highest level of consumer confidence for consistently delivering quality, value, and reliability—the pillars of trust that matter most when choosing a protein supplement

Why Canadians Trust VEGA Protein Powder

Founded in Vancouver in 2001, VEGA has led the plant-based nutrition category for over two decades. From day one, our mission has been simple: create thoughtfully crafted products that support performance and everyday nutrition—without compromise.

Canadians trust VEGA because we deliver:

• High-quality, plant-based protein made with simple ingredients
• Vegan, gluten-free, and dairy-free formulas that are easy on the gut
• Great taste without sugar alcohols
• Rigorous quality standards, including NSF Certified for Sport and Informed Choice certification on performance products
• Products trusted by elite athletes, nutritionists, and everyday Canadians alike
  

Being the first plant-based protein brand in Canada, we’ve built trust by staying true to our values while continuing to innovate for the evolving needs of our community.

A Word From VEGA

“We are incredibly proud to receive this award from BrandSpark,” says Caitlin McEachran, Brand & Innovation Director at VEGA. “VEGA was the first plant-based protein brand in Canada, and we’re honoured that Canadians continue to choose VEGA because they trust that we deliver high-quality, great-tasting nutrition that supports their goals. Whether someone is just starting their wellness journey or striving for peak performance, we’re committed to supporting them every step of the way.”

Explore VEGA’s Trusted Protein Lineup

VEGA offers a wide range of plant-based nutrition products designed to support athletic performance and everyday wellness, including:

• Protein + Recovery
• Ready-To-Drink Protein Shakes
• All-In-One Nutrition
• Protein + Creatine
• Creatine Monohydrate
• Protein + Supergreens
• Protein Made Simple

VEGA products are available nationwide at retailers including Safeway, Sobeys, Loblaws, and Costco, as well as online at myvega.ca. Find Vega at your local retailer.

Why Trust Matters When Choosing Protein Powder

Protein is something many Canadians use daily—making trust essential. From ingredient transparency to quality testing and taste, choosing a protein powder you can rely on helps support consistency, performance, and long-term wellness.
This recognition from BrandSpark reinforces VEGA’s role as a trusted partner in the daily nutrition routines of Canadians across the country.

Thank You, Canada

This honour belongs to our community. Thank you for trusting VEGA to support your goals—today and every day.

Discover why Canadians trust VEGA.

Explore our full lineup of plant-based protein products at myvega.ca.