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Major Product Portfolio Updates for Vega® Include New Vega One® Organic All-in-One Shake

#1 Plant-Based Nutrition Brand¹ Introduces New Packaging, Taste and Texture Improvements and Organic Certification for Top-Selling Product

BURNABY, BC –  Vega®, the #1 plant-based nutrition brand², today unveiled an updated product portfolio and new packaging to American consumers. Along with these updates was the introduction of Vega One® Organic All-in-One Shake, the newly organic certified version of the company’s top-selling product. Other updates today include a new nutrition bar, as well as new packaging and formulation changes to many of the brand’s existing powders, shakes and bars.

Packaging, taste, and texture changes impact Vega One® Organic All-in-One Shake, Vega® Protein & Greens and Vega® Protein Smoothie. To help fuel consumers on-the-go, Vega® has launched a new nutrition bar: Vega® 20g Protein Bar which can be enjoyed any time of the day. Additionally, new flavors, packaging and taste updates of Vega® Protein Snack Bar and Vega Sport® Protein Bar will fuel you as a snack or post-workout. Ready-to-drink Vega® Protein Nutrition Shake is now available in a new bottle format for increased convenience. Canadian consumers will start to see updates later in 2018.

Vega products are available online and at retailers nationwide. Vega products are gluten-free and certified vegan, with no artificial flavors, colors or sweeteners.

For a full list of products & ingredients, visit MyVega.com

Vega One® Organic All-in-One Shake

New Vega One® is all in for organic. With real, organic plant-based ingredients, Vega One® Organic All-in-One Shake harnesses the power of plants to help you supercharge your day, deliciously.

  • Organic certified: The first organic Vega One® All-in-One Shake
  • New Taste, New Look: new delicious taste and texture
  • 20 grams of plant-based protein* from peas, sunflower & pumpkin seeds
  • Antioxidants: excellent source of Vitamin C and Vitamin A from ingredients like organic acerola juice & organic carrot juice
  • Greens made from Earthbound Farm® organic greens, including chard, kale and lettuce
  • Vitamins & Minerals: 50% DV of 8 vitamins and minerals from plant-based sources
  • 4 grams fiber : 16% DV from ingredients like organic golden flaxseed, and organic chia seed powder
  • 500mg Omega-3 ALA*: essential fatty acids from organic golden flaxseed, and organic chia powder
  • Probiotics: 2 billion CFU bacillus coagulans
  • Available in French Vanilla, Chocolate, Plain Unsweetened, Mocha, Coconut Almond or Berry Flavors

Vega® Protein & Greens

  •  New look and taste you’ll love
  • 20 grams plant-based protein*
  • Tasty twist of greens
  • 110-120 calories
  • 1 gram sugar
  • Available in Chocolate, Vanilla, Berry, Tropical, Plain Unsweetened, or Coconut Almond flavors

Vega® Protein Smoothie

  • New look and taste you’ll love
  • 15 grams plant-based protein
  • Tasty twist of greens
  • 80-100 calories
  • 1 gram sugar
  • Available in Chocolate, Vanilla, Berry, Tropical, Plain Unsweetened, or Coconut Almond flavor

Vega® Protein Snack Bar

  • Decadent taste and texture
  • 10 grams plant-based protein*
  • 4 grams fiber*
  • Available in Blueberry Oat, Chocolate Peanut Butter, Chocolate Caramel, or Coconut Almond flavors

Vega® 20g Protein Bar

  • Delicious crispy and crunchy nutrition bar
  • 20 grams plant-based protein*
  • 3 grams fiber*
  • Made with real plant-based food ingredients
  • Available in Chocolate Peanut Butter, or Salted Caramel flavors

Vega Sport® Protein Bar

  • 20 grams plant-based protein*
  • Includes 3.5 grams BCAAs*
  • Tart cherry juice
  • Available in Crispy Mint Chocolate, or Crunchy Peanut Butter flavors

Vega® Protein Nutrition Shake

  • New convenient bottle format
  • 20 grams protein*
  • Veggies & greens
  • Vitamins & minerals
  • 3-4 grams fiber*
  • 1 gram Omega-3 ALA*
  • Available in Chocolate or Vanilla flavors

About Vega

Born from the belief that you shouldn’t have to choose between nutrition and on-the-go convenience, Vega is a premium brand of plant-based, convenient, real food alternatives. Whether you need an on-the-go meal or snack, or sports nutrition to fuel your better before, during or after training, there’s a Vega product made for you. Plus, Vega products are gluten-free, certified vegan, with no artificial flavors, colors or sweeteners, so you can feel good about what you’re eating. Vega empowers you with the knowledge and nutrition to be better on your own terms—one small change at a time. Learn more and find recipes at MyVega.com 

To set up an interview or for more information on Vega, please contact:

Trevor Ellestad
Vega PR & Advocacy Manager
trevor.ellestad@myvega.com
604-571-4194


[1] 1010data, SPINS, Nielsen US. “Total Plant Powders: Top Brands and Growth. Last 52 weeks ending 12/31/17.” Accessed 2/13/18

[2] 1010data, SPINS, Nielsen US. “Total Plant Powders: Top Brands and Growth. Last 52 weeks ending 12/31/17.” Accessed 2/13/18

* Per Serving