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#VegaChallenge UGC Contest


  1. 1. Follow @Vega_Team on Instagram
  2. 2. Post a photo of your favorite smoothie or smoothie recipe to your account using the hashtag #VegaChallenge in the caption
  3. 3. Tag @Vega_Team in the post photo


    The “#VegaChallenge UGC Contest” (the “Contest”) is organized by Sequel Naturals, ULC (the “Contest Organizer”). The Contest Organizer is responsible for the Contest, its organization and the Contest Rules (collectively, the “Rules”).

    The Contest will run from January 1, 2020 at 12:00 a.m. Pacific Standard Time (“PST”) and end on January 30th, 2020 at 11:59 p.m. (PST) (the “Contest Period”). Entries for the prize draw must be received by January 30th, 2020 at  11:59 p.m.(PST).

    By registering for the Contest, each entrant (each entrant is referred to as an "Entrant", together, the “Entrants”) may get a chance to win the Prize (as such terms are hereinafter defined), in accordance with the conditions in the present Rules.

    By entering the Contest, each Entrant agrees to be bound by these present Rules.



    This Contest is open to all residents of Canada, except the residents of the province of Quebec, having reached the legal age of majority in his/her province or territory of residence upon entering the Contest.

    Employees, agents, representatives, officers and directors of the Contest Organizer and each of their respective subsidiaries, affiliated companies, parent corporations, advertising and promotion agencies, sponsors, suppliers of services related to this Contest, or of any other party directly associated with the holding of the Contest, as well as members of their immediate families (brothers, sisters, children, father, mother), their legal or common-law spouse, and any persons residing with these employees, agents, representatives, officers and directors (whether related or not) are not eligible to participate.



    NO PURCHASE IS NECESSARY TO ENTER OR TO WIN.  You will not increase your chances of winning by buying a product because no purchase is required to participate.

    • Method of Entry: During the Contest Period, visit Instagram atinstagram.com or sign in through the Instagram application (for mobile device or tablet). Please start an Instagram session by typing in your username and your password. If you do not have an Instagram account, please create it by typing in your full name, mobile number or email address, a username and a password and click “Sign Up”. No fees are incurred when creating the account. Visit the Vega® Instagram account www.instagram.com/vega_team and click “Follow”. Post a photo or video on your account of your smoothie recipe including a Vega product, tag @Vega_Team in the photo and use the #VegaChallenge in the caption.  The method of entry, which is a photo or video post including your smoothie recipe on your Instagram account, is required to enter the Contest. One (1) winner will be selected amongst all the eligible participants.

    Upon completion you automatically will be entered with one (1) entry into the Contest. You must provide all required information necessary to complete your order to be eligible to enter and win.  All potential winners are subject to verification before any prize will be awarded.

    LimitLIMIT ONE (1) ENTRY PER PERSON.  Additional entries will be disqualified.  Automated or bulk entries or entries submitted by third parties will be disqualified.  Entries must be submitted by the Entrant and must be received during the Contest Period.  Any attempt by any Entrant to obtain more than the stated number of entries by using multiple and/or different identities, forms, registrations, email addresses, logins, or any other methods will void that Entrant's entries, and that Entrant may be disqualified at Contest Organizer’s discretion.  In the event of a dispute as to any entry, the authorized account holder of the email address used to register will be deemed to be the Entrant.  The “authorized account holder” is the natural person assigned to an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address.  Potential winners may be required to show proof of being the authorized account holder to the Contest Organizer or forfeit the prize.  Entries specifying an invalid, non-working, or inactive email address will be disqualified and ineligible to win. Incomplete, illegible, corrupted or untimely entries are void and will be disqualified. 

    Contest Organizer and Contest Organizer’s agents, affiliates, subsidiaries, representatives or service providers may use Entrants’ personal information for purposes of prize fulfillment , such as to notify them of a product or promotion that Contest Organizer thinks may be of interest. Please see Section 10 below for details regarding the use of personal information collected by Contest Organizer in connection with this Contest.

    1. 3. PRIZE

    A total of one (1) prize (the “Prize”) will be awarded as part of this Contest, as described below.  The Prize is a Vega Sport® Bites package consisting of the following items:

    The total approximate retail value of the Prize is three-hundred and seventy-seven Canadian dollars and forty cents (CAD$$377.40).

    Contest Organizer reserves the right, in the event that the Prize cannot be awarded as described for any reason, to substitute another prize of equal or greater value, without any liability.

    In no event will the Contest Organizer be liable for more than one (1) Prize.

    3.1          General. In addition to any other conditions set forth in the present Rules, the following conditions apply to the Prize offered:

    • To be eligible for the Prize, the Entrant must be validly registered in the Contest.
    • Should any part of the Prize not be used, no compensation will be provided to the winner.
    • All costs, expenses, charges, duties and taxes (federal, provincial, local or otherwise) and fees not expressly described herein as being part of the Prize shall be entirely borne by, and be the sole responsibility of the winner.
    • The Prize must be accepted as awarded and cannot be transferred, substituted or redeemed for cash or for any other prizes.
    • No transfer, assignment, or substitution is permitted, except by the Contest Organizer, who reserves the right, in its sole discretion, to substitute the Prize for another prize of equal or greater value, should the Prize be unavailable for any reason due to circumstances beyond its control.
    • Any prize represented in promotional material is for illustration purposes only and may not be the exact item(s) offered as a Prize.


    4.1          The Prize. At the end of the Contest Period, a prize draw awarding the Prize to the winner satisfying these Rules (including audit and response requirements to the regulatory skill-testing question), will be held on January 30th, 2020 at around 3h00 min 00 s. (PST). The prize draw will be conducted by the Contest Organizer.

    4.2          Chances of winning. For each Entrant, the chances of winning the Prize depend on the total number of eligible entries received during the Contest.

    4.3          Official time. The Contest Organizer’s servers are the official time keeping device for this Contest. The time that an entry is received by the Contest Organizer will be considered to be the time at which it is received by the Contest Organizer’s mail server or Web server (as applicable), as determined in accordance with the applicable server's clock.



    5.1          Prize. The potential winner will be notified by e-mail by the Contest Organizer within ten (10) days of the day of the draw.

    In order to be declared a winner, Entrant must:

    • Complete and sign the declaration, exoneration of liability and compliance with the Rules form (“Declaration Form”), which will be sent to him/her by the Contest Organizer.
    • Return a signed electronic copy of the Declaration Form to the Contest Organizer within ten (10) days of receiving it, by email.
    • Correctly answer the mathematical skill-testing question included in the form.

    5.2          Declaration form. The Declaration Form includes, without limitation, a confirmation that the winner will abide by the Rules, releases the Contest Organizer, their respective directors, officers, employees, subsidiaries, affiliated companies, related companies and agents from all liability, except where proscribed by law, and allows the Contest Organizer and its representatives to use the winner’s name, photograph, likeness, statements about the Prize, place of residence and/or voice, without any compensation, in any advertising context by the Contest Organizer and for any required disclosure without having to obtain the winner’s prior consent.

    If a randomly drawn Entrant fails to agree to the Declaration Form or cannot be reached within the period provided in Section 5.1 above, that Entrant will be deemed to have forfeited his Prize and another random draw will be held according to the provisions set forth in the present Rules until a new winner claims his/her Prize.

    The Contest Organizer will not be liable after having delivered the Prize, and the winner must assume the risk of losing or damaging his prize once shipped. The Contest Organizer does not declare or grants any guarantee of any nature whatsoever regarding the appearance, the safety nature or the prize benefit.

    5.3          Mathematical skill-testing question. The selected Entrant for the Prize must answer a mathematical skill-testing question correctly within a limited time. This question is required by law.

    5.4          No assignment nor replacement. The Prize must be accepted by the winner in accordance with the conditions set out in the Rules and may not, in any case, be, in whole or in part, sold, assigned or transferred to a third party. The Prize must not be replaced by another Prize or exchanged for cash wholly or partly. The winner shall not be entitled to any replacement Prize or cash replacement, except as provided herein.

    5.5          False declaration. Any inaccurate or false declaration or fraud will lead to automatic disqualification of the winner and loss of rights to the Prize. If the winner fails to abide by any of the conditions set out above or any other condition provided in the Rules, or if fails to provide proof of identity or refused to provide the requested documents, he/she will automatically be disqualified and will lose his/her rights to the Prize.



    6.1          Verifications. Declaration Forms, other documents requested by the Contest Organizer and all information therein are subject to verification by the Contest Organizer. Any  Declaration Form or any other document requested by the Contest Organizer that is illegible, incomplete, fraudulent, copied or received late bearing an invalid email address or phone number, not bearing the correct answer to the mathematical skill-testing question or otherwise noncompliant shall be rejected and will not entitle to any entry or to a Prize, as the case may be. Entrants are responsible for the correct and full completion of their Declaration Form and/or any document requested by the Contest Organizer in order to be reached in conformity with these Rules if they are selected for a Prize.

    An Entrant is not considered a winner until the verification process is completed by the Contest Organizer, and it is determined that the Entrant has complied with all terms of these Rules.

    6.2          Conduct of the Contest. Any attempt to deliberately damage the Contest website or any related website or to sabotage the legitimate conduct of this Contest constitutes a violation of civil and criminal laws. Should there be any such attempts, the Contest Organizer reserves the right to reject the Entrant’s entry and obtain legal or equitable relief under applicable laws.

    6.3          Decisions of the Contest Organizer. Any decision of the Contest Organizer regarding any aspect of this Contest, including, without being limited to, the eligibility and/or disqualification of entries, shall be final and without appeal.

    6.4          Disqualification. Any person entering or attempting to enter the Contest by means that are contrary to the Rules or unfair to other Entrants will automatically be disqualified and may be referred to the competent legal authorities.

    6.5          Prize substitution. In the event where it would be impossible, difficult and/or more costly for the Contest Organizer to award the Prize (or part of the Prize) as described in these Rules, the Contest Organizer reserves the right to award a prize (or part of a prize) of the same kind and of equivalent value or, at its sole discretion, the cash value of the Prize (or part of the Prize) as indicated in these Rules..

    6.6          Limitation of liability – use of Prize. The winner releases the Contest Organizer, their respective subsidiaries, affiliated companies, parent corporations, advertising and promotion agencies, employees, agents, representatives, officers and directors (“Released Parties”) from any liability for damage of any kind whatsoever that he/she or his/her guest (as applicable) may suffer, directly or indirectly, by reason of acceptance, possession or use of the Prize, including, among other things, accidents, injuries, death, loss of enjoyment, inconveniences, disappointments, worries or frustrations of a physical or psychological nature or any other nature whatsoever.

    For this purpose, winner hereby (i) acknowledges and confirms that Released Parties are not granting any warranties or assurances of any kind pertaining to the Prize awarded in connection with the Contest; (ii) acknowledges and confirms the absence of any implied warranties in connection with the Contest or the Prize, and (iii) agrees to complete and sign the Declaration Form before receiving his/her Prize when and as required.

    Any and all costs and expenses incurred by a winner to claim, use or redeem his/her Prize shall be entirely borne by the winner.

    6.7          Liability limit - participation in the Contest.

    Each person who enters or attempts to enter this Contest releases the Released Parties from any liability for any damages, claim or prejudice that may occur due to their participation or attempted participation in the Contest.

    The Released Parties accept no liability for the malfunction of any computer component, software or communication line in connection with the loss or absence of network communication or with any defective, incomplete, incomprehensible or deleted transmission from any computer or network that may limit any person’s opportunity to enter the Contest or prevent him from entering the Contest.

    The Released Parties accept no responsibility for any damage or loss that may be caused, directly or indirectly, in whole or in part, by the downloading or use of any Internet page or software or by the transmission of any information in connection with the Contest.

    The Released Parties are released from their obligations hereunder in the event of a force majeure, or if an event is delayed or postponed for any reason outside its control, including, without being limited to, natural disasters, public enemies, war, civil conflict, fire, flooding, labour disputes or strikes or any other act or order of a governmental authority.

    6.8          Liability limit. Released Parties shall not be responsible for lost, late, stolen, damaged, garbled, inaccurate, incomplete, misaddressed, mutilated, undelivered, delayed, or misdirected emails, points, codes and/or requests, Prize claims, or for errors, omissions, interruptions, deletions, defects, or delay in cable, satellite, Internet service provider, telephone lines, or in operations or transmission of information, in each case whether arising by the way of technical or other failures or malfunctions of computer hardware, software, communication devices, or transmission lines, or data corruption, theft, tampering, destruction, unauthorized access to or alteration of any participation material, loss, human error, or otherwise.

    Further, Released Parties are not responsible for electronic communications, which are undeliverable as a result of any form of active or passive filtering of any kind, or insufficient space in an Entrant’s email account to receive email messages.

    Released Parties are not responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Program or by any technical or human error, which may occur in the transmission, receipt, or processing of codes.

    Released Parties are not responsible for any other errors or problems of any kind, whether computer, network, printing, seeding, typographical, mechanical, technical, human or otherwise, relating to or in connection with this Contest, including, without limitation, errors which may occur in connection with the administration of the Contest, the announcement of the Prize/Prize winner, the processing of entries, codes, requests, the tabulation of entries, or in any Contest-related material.

    6.9          Liability limit - Prize providers. The winner recognizes that, from the time that he/she accepts the Prize, the performance of obligations related to the Prize becomes the sole and complete responsibility of the designated service providers with respect to portions not delivered by the Contest Organizer, if applicable.

    6.10. Liability limit: Instagram. The Contest is in no way sponsored, endorsed or administered by or associated with Instagram. The information is provided to the Contest Organizer and not Instagram. Questions, comments or complaints about the Contest must be sent to the Contest Organizer and not to Instagram. Your participation in this Contest must at all times comply with the Instagram Terms of Service.

    6.11        Modification.The Contest Organizer reserves the right, at its sole discretion, subject to compliance with applicable legal and regulatory requirements, to cancel, terminate, modify or suspend all or any part of this Contest in the event of a virus infection, a computer malfunction, an incident or any human intervention that could corrupt or affect the administration, security, impartiality or running of the Contest as provided for in the Rules.

    6.12        Number of Prizes awarded. In all cases, the Contest Organizer, its subsidiaries, affiliated companies, parent corporations, advertising and promotion agencies, employees, agents, representatives, officers and directors, and their suppliers of products, materials and services related to this Contest, and their employees, agents and representatives cannot be required to award more Prizes than the number indicated in the Rules or to award Prizes other than in accordance with the Rules.

    If computer, printing, production, mechanical, seeding, typographical, or other errors result in more valid Prize claims for any Prize level than the number stated herein, the Contest Organizer reserves the right to award the stated number of Prizes for the Prize level at the issue in a random draw from among all eligible, non-suspect, and valid Prize claims received for the applicable Prize level.

    6.13        Authorizations.

    By entering the Contest, the winner agree to have his/her submitted name displayed on the Contest Organizer’s website, blog, Facebook page and Instagram page, and used by the Contest Organizer for any purpose regarding the Contest and for promotional and advertising purposes in connection with the Contest Organizer and its products at any time, without any fee, remuneration or other form of compensation.

    The winner authorizes the Contest Organizer and its representatives to use, if required, his/her name, photo and/or video as documentation of their experience while claiming their prize, likeness, statements regarding the Prize, place of residence and/or voice for advertising purposes in connection with the Contest, without any fee, remuneration or other form of compensation.

    6.14        Ownership of entries. Entries are the exclusive property of the Contest Organizer and will at no time be returned to Entrants.

    6.15        Intellectual Property. As between Entrants and the Contest Organizer, the Contest Organizer is the sole owner of the Contest material and promotional products, as well as intellectual property rights thereto, including, without limitation, software, logos and trademarks and nothing in these Rules shall be construed so as to confer any right whatsoever to Entrants in this regard. Nothing herein grants to Entrants the right to use the trademarks, copyrights or other intellectual property rights of VEGA®.

    6.16        Communication with Entrants. Subject to the provisions of the Rules, there will be no communication or correspondence with Entrants, except with the winner of the Prize.

    6.17        Entrant’s identity. For the purposes of the Rules, the Entrant is the person whose name appears on the entry and, subject to the terms hereof, the Prize will be awarded to this person should he/she be declared a winner.

    6.18        Unenforceability. If any paragraph of the Rules is declared or ruled to be illegal, unenforceable or void by a competent Court, then the paragraph in question shall be deemed void, but all other paragraphs not affected will be applied within the limitations of the law.

    6.19        Gender. The masculine gender is used in these Rules solely for succinctness; it refers to both men and women.

    6.20        Acceptance. By participating in the Contest, Entrants agree to be bound by the Contest Rules and by the decisions of the Contest Organizer, which will be final and won’t be subject to appeal in any respect, including, without limitation, any decision concerning eligibility, disqualification of entries, or Prize attribution.

    6.21        Personal information in connection with the Contest. Entrants’ personal information will be stored in the Contest database and the Contest Organizer will use it to contact Entrants for the purposes of the Contest.

    6.22        Contest Rules and name of winner. A copy of the Rules and the name of the winner may be obtained upon written request to:

    101-3001 Wayburne Drive
    Burnaby, BC
    V5G 4W3

    6.23        Consent. By participating in the Contest, each Entrant hereby consents to receive any communication with respect to the Contest, whether promotional or otherwise, by Contest Organizer.

    6.24        Governing Law. The Contest and these Rules shall be governed by the laws of the province of British Columbia and the laws of Canada and the Province or Territory concerned.

    6.25        Privacy. Information collected from Entrants is subject to the Contest Organizer’s Privacy Policy, which can be found at https://myvega.ca/pages/privacy-policy.

    Vega® © 2020 Sequel Naturals, ULC. All Rights Reserved.

    Abbreviated Rules

    NO PURCHASE NECESSARY. VOID IN QUEBEC. The #VegaChallenge UGC Contest is open to Canadian residents (excluding Quebec) having reached the age of majority in their province of residence. Contest starts at 12:00 AM PST on January 1st, 2020 and ends at 11:59 PM PST on January 30th, 2020 at 11:59 p.m PST. Mathematical skill-testing required. There is a total of 1 prize to be won. Total approximate retail value of the prize is $377.40. Certain conditions apply. For complete official contest rules or to participate, visit www.instagram.com/vega_team. Odds of winning depend on number of entries received.